For trades & home services Voice + WhatsApp + web · 12+ languages · Hetzner-EU

First trade to call back wins the callout.

47% of UK SME initial calls go unanswered today, win them and pick up an extra £24,000 a year per firm (Paperclip 2025, DigitalX 2026). Clevaa picks up on voice, WhatsApp, and web in under 60 seconds. 24/7. In 12+ languages.

Business hours · 47% of UK SME calls still go unanswered

Three real conversations with Clevaa

Clevaa for Hartley Plumbing & Heating
Sun 23:34 · Voice call
Hi, my pipe just burst under the kitchen sink, water everywhere, I've turned the stopcock off but it's bad. Can someone come out?
I'm sorry, that sounds stressful. Glad you've got the stopcock off, that's the right move. Can I take your postcode and a contact number, then I'll get our on-call engineer out tonight.
RH11 8LZ, mobile is 07700 900123.
Thank you. I've got Karim, our on-call engineer for Crawley tonight. He can be with you in about 45 minutes. Standard out-of-hours callout is £140, then £95 per hour after the first. OK to dispatch?
Yes please, just send him.
Engineer dispatched + job logged
Karim Patel ETA 45 min. Job written to ServiceM8. Customer briefed on callout fee. Stopcock-off flagged in job notes.
Karim is on the way. I'll text you when he leaves the depot. Keep the stopcock off until he arrives. Anything else I can help with while you wait?

Why Clevaa works for trades and home services

Why this works for trades
  • <60s

    reply across voice, WhatsApp, and web

    Clevaa product spec

  • 47%

    of UK SME initial calls go unanswered

    Paperclip 2025, n=142

  • 24/7

    dispatch every hour, including nights and bank holidays

    Clevaa product spec

  • 12+

    native languages, useful for London, Birmingham, and Manchester trades

    Clevaa product spec

Missed-callout calculator

How much could your firm unlock from after-hours callouts?

Three sliders. Conservative defaults, no email gate.

4
£350
35%

Assumptions: 30 enquiries per engineer/month, 70% recovery, 55% intake-to-booked. Trade enquiries are higher-intent than legal or estate-agent leads. Commercial or insurance-led work: contact us for a tailored model.

New revenue per month £0
Annualised
£0
Payback period
Plan that fits Starter, flat rate, no card
What's happening on UK trade phones

The calls you're missing.

Five UK-grounded data points. Sources cited inline.

  • 47%

    UK SME initial calls unanswered

    Up from 33% in 2017. After-hours, the rate climbs further, when the callouts that pay best arrive.

    Paperclip UK SME study 2025, n=142

  • 85%

    Voicemail hang-up rate

    Reach voicemail, hang up. 79% then ring the next Google listing within 30 minutes. Voicemail is your competitor's lead-magnet.

    Paperclip 2025, multi-source UK

  • £80-£150

    Avg emergency callout fee

    UK emergency callout fees in 2026, with hourly emergency rates of £75 to £120. One missed callout is a working day's revenue walking away.

    Checkatrade 2026, MyBuilder 2026

  • 1.88M

    Skilled-trades workforce

    Against a 59,000 plumber shortfall and 9,365 unfilled electrician roles. 61% of construction firms say the shortage is already affecting their business.

    FMB + CIOB H2 2025 + ONS

  • £24,000

    Lost revenue per trade per year

    Average annual loss to missed calls for UK owner-operator trades. 60% of 220 surveyed tradespeople struggle to answer the phone at work.

    DigitalX 2026, Builders Station UK

Compliance, drawn before you go live

Built for tradesfolk who care more about turning up than typing things into a CRM.

  • EU-hosted on Hetzner Germany

    Customer data including transcripts, addresses, and job details lives in Hetzner Germany. UK GDPR plus the UK Data Protection Act 2018. Not a US-SaaS dressed up as European.

  • ICO ZB851355

    Operated by Revenuru Ltd, registered with the UK Information Commissioner's Office under ZB851355. Public register link in our footer. DPA signed at signup.

  • Trade-aware bot scope

    The bot books, qualifies, and dispatches. It does not quote prices a real engineer hasn't signed off, does not diagnose faults, does not promise insurance-claim outcomes. Gas Safe and NICEIC verification claims are never auto-confirmed by the bot. Hand-off to your engineer for anything safety-critical.

  • Insurance and emergency-friendly

    Vulnerable callers, gas leaks, electrical-shock incidents, and flood emergencies are flagged and routed to a human or a 999 prompt, not auto-booked. Job-management writes pass to your existing tools so the on-call rota and dispatch board stay your single source of truth.

Early partners

Win the next callout.

Working hand-in-hand with the first wave of UK SMB trades.

  • Hands-on setup. We get you live, you don't DIY
  • Trade-aware bot scope, signed off before launch
  • Flat-rate · no card to start · cancel any time
FAQ

Questions trade firms ask first.

Will the bot quote prices for jobs?

Only the prices you've signed off in advance. Standard callout fees, fixed-price boiler services, fixed-price safety certificates, MOTs and gas safety inspections, anything you publish on a price list, the bot can quote verbatim. For diagnosis-dependent work (a leak, a fault, a complex install) the bot collects the job details and books a paid engineer visit, it does not invent a number. This protects you from the kind of quote-promise-meets-reality dispute that escalates into Trustpilot complaints.

Does Clevaa actually pick up at 23:30 on a Sunday?

Yes. The bot is on voice, WhatsApp, and web 24 hours a day, every day. Out-of-hours calls get the same intake quality as 10am Tuesday: greeting, problem capture, address, urgency triage, callback or callout offer. If the job is genuinely emergency-only (gas leak, electrical shock risk, severe flood) the bot prompts a 999 redirect and texts your on-call rota the brief before the customer hangs up.

Will it work with ServiceM8, Powered Now, Tradify, Joblogic, Commusoft, Simpro, or Gas Engineer Software?

Yes. Clevaa is job-management-agnostic and writes intake details, customer contacts, address, and urgency level to whatever your engineers already use. ServiceM8, Powered Now, Tradify, Joblogic, Commusoft, Simpro, Fergus, BigChange, Gas Engineer Software, plus generic calendar tools (Cal.com, Microsoft 365, Google Workspace). If your tool isn't in our connector library we set the webhook up by hand during onboarding.

Can it dispatch the job to the right engineer?

Yes. During setup we map your engineers, vans, geographies, and skill tiers (Gas Safe vs general plumbing, NICEIC vs general electrical, vetted-installer vs apprentice). The bot uses postcode plus job-type to allocate, then writes to your dispatch board. For complex jobs that need a senior engineer, the bot escalates to a human triage queue rather than guessing.

What about Gas Safe and NICEIC verification claims?

The bot will state the engineer registration numbers your firm has provided, but it will never auto-confirm registration on a customer's behalf. If a homeowner asks 'is your gas engineer Gas Safe registered?', the bot answers from the live register data your firm keeps current. We do not let the bot manufacture verification claims. Customers are pointed to the public Gas Safe Register and NICEIC search if they want to double-check.

How fast is setup, and what's the pricing?

Two-stage. The bot itself is live in 30 seconds: paste your firm URL, the agent reads your services, opening hours, callout fees, and FAQs, and goes live on your site, WhatsApp Business, and inbound voice number. Trade-aware bot scope drawing (what the bot may and may not say, dispatch logic, escalation triggers for safety-critical calls) is a one-off sign-off step that adds typically 1 to 3 working days before public launch. Pricing is flat-rate Starter, Core, or Plus. No per-call fees, no per-conversation overage, no surprise minutes-bundle. Multi-branch operations speak to us directly for a tailored deal.

Do you handle multilingual customers in London, Birmingham, and Manchester trades?

Yes. 12+ languages, spoken natively, not translated through Google. Defaults cover English, Polish, Romanian, Punjabi, Urdu, Bengali, Mandarin, Arabic, French, German, Spanish, and Italian. Roughly 14% of UK residents speak a language other than English at home (ONS Census 2021). For London, Birmingham, and Manchester trade firms with non-English-speaking customers, this routinely lifts qualified-job intake by 8 to 15%.

What happens to the data, and is it GDPR-compliant?

Customer data including call transcripts, addresses, and job details is hosted on Hetzner Germany under UK GDPR and the UK Data Protection Act 2018. Encrypted at rest and in transit. We never train models on your customer conversations and never share data with sub-processors outside your retention window. Your firm controls retention and deletion policy. We sign Data Processing Agreements at signup as standard. Clevaa is operated by Revenuru Ltd, registered with the UK Information Commissioner's Office under ICO ZB851355.